MCP 服务器

Amazon Ads MCP

Facilitate the management and automation of Amazon Sponsored Ads

README

Amazon Advertising MCP Server

Connect AI assistants to your Amazon Advertising data. Query campaign performance, find wasted spend, diagnose metric changes, and monitor automation rules—all through natural language.

What is this?

PPC Prophet MCP is a hosted Model Context Protocol server that gives AI assistants (Claude, ChatGPT, Cursor, etc.) direct access to your Amazon Advertising data. No local installation required—just connect and query.

This is infrastructure for AI agents, not a dashboard. It enables:

Natural language queries against your Amazon Ads data
Automated reporting and alerting workflows
AI-powered PPC optimization agents
Integration with any MCP-compatible client

Features

27+ Tools for Amazon Advertising

Performance Analytics

get_campaign_performance - Campaign metrics with flexible sorting (sales, ROAS, ACOS, spend, clicks)
get_search_term_performance - Search term analysis sorted by any KPI
get_asin_performance - Product-level performance metrics
get_match_type_performance - Compare exact, phrase, broad, and auto targeting
get_dayofweek_performance - Identify best/worst performing days
get_platform_performance - SP vs SB vs SD breakdown
compare_periods - Week-over-week, month-over-month analysis

Wasted Spend Analysis

get_wasted_spend - Find campaigns, keywords, or search terms spending without converting
Customizable thresholds and result limits
Campaign, keyword, and search term level analysis

Root Cause Diagnosis

diagnose_change - Answer "Why did my ACOS/Sales/Spend change?"
Drill down from account → campaign → keyword level
Factor decomposition (CPC, CVR, AOV impact)
Bid/budget change correlation

Campaign Management

list_campaigns, get_campaign, search_campaigns
update_campaign_status, update_campaign_budget
list_keywords, update_keyword_bid, update_keyword_status

Rules & Automation (PPC Prophet subscribers)

list_rules - View automation rules
get_rule_details - Rule configuration and filters
get_rule_outcomes - Execution history
get_recent_rule_activity - Monitor automation across profiles

Profile Management

list_profiles, get_profile, set_current_profile
list_mcp_profiles, activate_mcp_profile, check_mcp_status

MCP Apps (Interactive Widgets)

Rich visualizations rendered directly in Claude:

Wasted Spend Analyzer - Visual charts with sortable tables
Campaign Performance Dashboard - Metrics overview with comparisons
Diagnose Change - Waterfall charts showing contribution breakdown

Quick Start

1. Get Your API Token

Sign up at ppcgpt.getppcprophet.com/register
Connect your Amazon Advertising account
Generate an API token at ppcgpt.getppcprophet.com/mcp

2. Configure Your MCP Client

Claude Desktop / Claude Code (Recommended)

Run this command in your terminal:

claude mcp add ppc-prophet \
  --transport http \
  --header "Authorization: Bearer YOUR_TOKEN_HERE" \
  https://ppcgpt.getppcprophet.com/mcp

Manual Configuration

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on macOS):

{
  "mcpServers": {
    "ppc-prophet": {
      "url": "https://ppcgpt.getppcprophet.com/mcp",
      "transport": "streamable-http",
      "headers": {
        "Authorization": "Bearer YOUR_TOKEN_HERE"
      }
    }
  }
}

3. Start Querying

"Show me wasted spend on keywords"
"Which campaigns have the best ROAS?"
"Why did my ACOS increase this week?"
"Compare last week to the week before"

Example Queries

Query	What It Does
"Show me top 10 campaigns by sales"	Campaign performance ranked by revenue
"Which keywords are losing money?"	Keywords with spend but no conversions
"Why did my ACOS spike?"	Root cause analysis with driver attribution
"Compare this month to last month"	Period-over-period metrics comparison
"What search terms should I add as negatives?"	Non-converting search terms
"Show me day of week breakdown"	Performance by Monday-Sunday
"Which match type performs best?"	Exact vs phrase vs broad comparison