automatelab-ai-seo

automatelab-ai-seo

Vendor-agnostic MCP server that audits, scores, and rewrites web pages for AI-citation eligibility. No API keys. No registration. Works in Claude Desktop, Cursor, Cline, Windsurf, VS Code (Copilot / Continue), and any client that speaks the Model Context Protocol.

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README

@automatelab/ai-seo-mcp

AI Citation Toolkit for the Model Context Protocol

npm version license node

Audit why AI systems do or do not cite your pages. MCP server. No API keys.

Works inside Claude, Cursor, Windsurf, Codex, and any MCP client that speaks stdio.


What it checks

  • AI crawler access - GPTBot, OAI-SearchBot, ClaudeBot, and PerplexityBot allowed or blocked in robots.txt
  • llms.txt - present, spec-compliant, links alive
  • Structured answer extraction - FAQ headings, BLUF paragraphs, answer-ready blocks
  • Schema completeness - FAQPage, Article, Organization, Person; flags deprecated patterns
  • Entity clarity - named entity density and sameAs coverage that help AI systems identify the subject
  • Citation formatting - canonical URL hygiene, og:url, hreflang, noindex traps
  • Sitemap freshness - lastmod signals that tell crawlers the page is current

Run an audit. Get a list of citation-blockers, ranked.

You: Run an AI-SEO audit on https://automatelab.tech/how-to-connect-zapier-to-notion.

Result (truncated):

{
  "url": "https://automatelab.tech/how-to-connect-zapier-to-notion",
  "score": 61,
  "grade": "C",
  "dimension_scores": {
    "schema": 45, "technical": 80, "structure": 40,
    "robots": 90, "freshness": 85, "authority": 40,
    "entity_density": 21, "sitemap": 100
  },
  "findings": [
    {
      "severity": "critical",
      "category": "structure",
      "message": "No FAQ structure found (no FAQPage schema or H3 question headings).",
      "fix": "Add FAQ H3 headings ending in '?' with answer paragraphs, and a FAQPage JSON-LD block.",
      "estimated_impact": "high"
    },
    {
      "severity": "warning",
      "category": "authority",
      "message": "Low authority signals - missing Organization or author Person schema.",
      "fix": "Add Organization JSON-LD and Article.author as a Person node with sameAs links.",
      "estimated_impact": "high"
    }
  ]
}

Each finding names the exact fix. No opaque scores, no guesswork.


Install

npx -y @automatelab/ai-seo-mcp

Requires Node 20 or later.

Claude Desktop

Add to %APPDATA%\Claude\claude_desktop_config.json (Windows) or ~/Library/Application Support/Claude/claude_desktop_config.json (macOS):

{
  "mcpServers": {
    "ai-seo": {
      "command": "npx",
      "args": ["-y", "@automatelab/ai-seo-mcp"]
    }
  }
}

Restart Claude Desktop. Any MCP client that supports stdio transport works - same command / args pattern.


Further reading


<details> <summary>All 14 tools</summary>

Tool Purpose
audit_page Composite AI-SEO audit with 8-dimension scoring (schema, technical, structure, robots, freshness, authority, entity density, sitemap).
audit_schema Validate JSON-LD against Schema.org rules and AI-citation best practice. Flags deprecated patterns.
audit_canonical Canonical link integrity, trailing-slash hygiene, og:url consistency.
check_robots Parse robots.txt and report per-crawler allow/disallow for all known AI crawlers. Surfaces the GPTBot-blocked-but-OAI-SearchBot-allowed trap.
check_sitemap Validate XML sitemaps: presence, URL count, lastmod freshness, image/video extensions.
check_technical HEAD tag audit: canonical, OpenGraph, Twitter Card, hreflang, HTTPS, noindex, title hygiene.
score_ai_overview_eligibility Score a page's probability of appearing in Google AI Overviews using current correlation factors.
generate_llms_txt Generate llms.txt and optionally llms-full.txt from a domain's sitemap.
validate_llms_txt Lint an existing llms.txt for spec compliance and broken links.
score_citation_worthiness Score how citable a page or text block is for Perplexity, ChatGPT, Google AI Overviews, and Claude.
rewrite_for_aeo Rewrite content for Answer Engine Optimization (BLUF structure, FAQ format, schema additions).
rewrite_for_geo Rewrite content for Generative Engine Optimization (entity definitions, comparison tables, synthesis-ready structure).
extract_entities Extract named entities, sameAs links, and citation-density score from a page's content and structured data.
diff_pages Compare two URLs for AI citation-worthiness: side-by-side dimension scores, gap analysis, and prioritized fix recommendations for url_a.

Environment variables: see ENV.md.

</details>


Contributing

Bug reports, feature ideas, and PRs welcome. See CONTRIBUTING.md.

Security

To report a vulnerability, see SECURITY.md.

License

MIT - see LICENSE.

Built by automatelab.tech

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