Business Design MCP Server

MCP server for business and project design frameworks. Create and manage Business Model Canvases, Lean Canvases, SWOT analyses, user personas, and more.

Installation

npx business-design-mcp

Claude Code

claude mcp add business-design -- npx -y business-design-mcp

Claude Desktop

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on macOS):

{
  "mcpServers": {
    "business-design": {
      "command": "npx",
      "args": ["-y", "business-design-mcp"]
    }
  }
}

Available Tools

Project Management

• create_project - Create a new project to organize your business design artifacts
• get_project - Get project with all entities
• update_project - Update project metadata
• delete_project - Delete project and all entities
• list_projects - List all projects
• list_project_entities - List entities in a project (filter by type)
• export_project - Export to JSON or Markdown

Business Model Canvas

• create_business_model_canvas - Osterwalder's 9 blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure
• update_business_model_canvas - Update existing canvas

Lean Canvas

• create_lean_canvas - Ash Maurya's startup adaptation: problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, revenue streams
• update_lean_canvas - Update existing canvas

Value Proposition Canvas

• create_value_proposition_canvas - Customer profile (jobs, pains, gains) and value map (products/services, pain relievers, gain creators)
• update_value_proposition_canvas - Update existing canvas

SWOT Analysis

• create_swot_analysis - Strengths, weaknesses, opportunities, threats with impact levels and action items
• update_swot_analysis - Update existing analysis

User Personas

• create_user_persona - Demographics, psychographics, behavior (goals, frustrations, motivations), scenarios
• update_user_persona - Update existing persona

Competitive Analysis

• create_competitive_analysis - Analyze competitors' strengths, weaknesses, pricing, market share, features
• update_competitive_analysis - Update existing analysis

Market Sizing

• create_market_sizing - TAM, SAM, SOM with methodology and assumptions
• update_market_sizing - Update existing analysis

Deep Research (AI-Powered)

Requires OpenAI API key (set OPENAI_API_KEY env var or use configure_openai).

• research_and_create - Recommended: Research and create any framework in one step
• deep_research - Run AI research (use with populate_framework)
• populate_framework - Create entity from research results
• configure_openai - Set API key at runtime
• check_openai_config - Verify API key configuration

Data Storage

All data is stored locally in ~/.business-design/:

• projects/ - Project files
• entities/ - Canvases, analyses, and personas

Example Usage

> Create a project called "My Startup"

> Use AI to research and create a market sizing analysis for a B2B SaaS product

> Create user personas for technical buyers and end users

> Run a SWOT analysis for entering the market

> Export the project to markdown

License

MIT