competlab-mcp-server
Competitive intelligence platform with 24 tools. Monitor competitor pricing, content, positioning, tech stacks, and AI visibility — track how ChatGPT, Claude, and Gemini rank your brand.
README
<p align="center"> <img src="./assets/banner.png" alt="CompetLab MCP Server — Competitive Intelligence for AI Agents" width="100%" /> </p>
CompetLab MCP Server
Competitive intelligence for AI agents — see how LLMs rank your brand.
More B2B buyers are asking AI before they Google. CompetLab monitors competitors across 5 dimensions — including AI Visibility, which tracks how ChatGPT, Claude, and Gemini mention and rank brands. This MCP server gives your AI agent access to all of it: dashboards, historical data, alerts, and action plans. No other CI platform does this.
Supported Clients
Works with any MCP-compatible client:
Quick Start
Server URL: https://mcp.competlab.com/mcp
Transport: Streamable HTTP
Auth: API key via CL-API-Key header (or api_key query parameter)
Get your API key: app.competlab.com > Organization Settings > API Keys
Claude Code
claude mcp add --transport http \
--header "CL-API-Key: YOUR_COMPETLAB_API_KEY" \
competlab https://mcp.competlab.com/mcp
Cursor
Add to .cursor/mcp.json:
{
"mcpServers": {
"competlab": {
"url": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "YOUR_COMPETLAB_API_KEY"
}
}
}
}
VS Code
Add to .vscode/mcp.json:
{
"inputs": [
{
"type": "promptString",
"id": "competlab-api-key",
"description": "CompetLab API Key (starts with cl_live_)",
"password": true
}
],
"servers": {
"competlab": {
"type": "http",
"url": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "${input:competlab-api-key}"
}
}
}
}
Note: VS Code uses
"servers"(not"mcpServers") and supports secure input prompts via${input:id}.
Windsurf
Add to ~/.codeium/windsurf/mcp_config.json:
{
"mcpServers": {
"competlab": {
"serverUrl": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "YOUR_COMPETLAB_API_KEY"
}
}
}
}
Note: Windsurf uses
"serverUrl"(not"url").
Cline
Add to cline_mcp_settings.json (or configure via Cline UI > Installed > Advanced MCP Settings):
{
"mcpServers": {
"competlab": {
"url": "https://mcp.competlab.com/mcp",
"headers": {
"CL-API-Key": "YOUR_COMPETLAB_API_KEY"
},
"disabled": false
}
}
}
Claude Desktop / Claude Web
Claude Desktop and Claude Web only support URL-based auth (no custom headers). Use the api_key query parameter:
Go to Settings > MCP and add the server with this URL:
https://mcp.competlab.com/mcp?api_key=YOUR_COMPETLAB_API_KEY
See examples/ for ready-to-paste config files for each client.
What is CompetLab?
Competitive intelligence for the AI era. One platform, 5 dimensions, monitored automatically:
| Dimension | What It Tracks |
|---|---|
| Tech & Trust | Tech stacks, security headers (grade A-F), trust signals (24 signals in 4 categories), robots.txt AI bot blocking |
| Content | Sitemap analysis, content categorization (11 categories), URL changelog, content gaps |
| Positioning | Homepage messaging, value props, CTAs, target audience, differentiators |
| Pricing | Plans, billing models, free tiers, enterprise pricing, gap analysis |
| AI Visibility | How ChatGPT, Claude, and Gemini rank your brand vs competitors (AI Visibility Score 0-100) |
AI Visibility is what makes CompetLab unique — no other CI platform tracks how LLMs recommend brands in real time.
Start free trial (14 days, no credit card) | Learn more
Available Tools
10 groups. 24 tools. All read-only.
Projects & Competitors
| Tool | Description |
|---|---|
list_projects |
List all projects with status, competitor count, and last monitored timestamp |
get_project |
Get project details with per-dimension monitoring freshness |
list_competitors |
List all monitored competitors (includes your own domain for comparison) |
get_competitor |
Get competitor details including monitored page URLs |
Tech & Trust Profile
| Tool | Description |
|---|---|
get_tech_trust_dashboard |
Latest security headers, trust signals, tech stacks, DNS, robots.txt analysis |
get_tech_trust_history |
Paginated history of monitoring runs |
get_tech_trust_run_detail |
Full competitor-by-competitor data for a specific run |
Content Intelligence
| Tool | Description |
|---|---|
get_content_dashboard |
Latest sitemap analysis, content categorization, strategic URLs, gap analysis |
get_content_history |
Paginated history of monitoring runs |
get_content_run_detail |
Full data for a specific content run |
get_content_changelog |
Detected URL changes over time (new, removed, moved) — filterable by competitor and category |
Positioning
| Tool | Description |
|---|---|
get_positioning_dashboard |
Latest homepage messaging, value props, CTAs, target audience analysis |
get_positioning_history |
Paginated history of monitoring runs |
get_positioning_run_detail |
Full data for a specific positioning run |
Pricing Intelligence
| Tool | Description |
|---|---|
get_pricing_dashboard |
Latest pricing plans, billing options, market statistics, gap analysis |
get_pricing_history |
Paginated history of monitoring runs |
get_pricing_run_detail |
Full data for a specific pricing run |
AI Visibility
| Tool | Description |
|---|---|
get_ai_visibility_dashboard |
AI Visibility Scores, mention rates, per-provider breakdowns (OpenAI, Claude, Gemini) |
get_ai_visibility_history |
Paginated history of AI visibility checks |
get_ai_visibility_check_detail |
Full detail for a specific check with per-competitor rankings |
get_ai_visibility_trend |
Track how LLM brand perception changes over time (up to 200 data points, filterable by provider) |
Analysis, Alerts & Schedules
| Tool | Description |
|---|---|
get_action_plan |
AI-generated competitive action plan across all 5 dimensions with prioritized recommendations |
list_alerts |
Competitive change alerts — filterable by dimension, severity, and competitor |
list_schedules |
Monitoring schedules for all dimensions with enabled/disabled status and intervals |
All paginated tools accept page and limit parameters. Check pagination.hasMore in the response to fetch more pages.
Example Prompts
Once connected, try asking your AI agent:
- "What changed on my competitors' pricing pages this week?"
- "How does ChatGPT rank my brand vs competitors for [industry query]?"
- "Show me the action plan — what should I fix first?"
- "Compare content strategies across all my tracked competitors"
- "What critical alerts fired in the last 7 days?"
- "Track how my AI visibility score changed over the last 3 months"
- "Which competitors have better security headers than us?"
See examples/prompts.md for more prompts organized by use case.
Authentication
Getting an API key
- Sign up at app.competlab.com/register (free 14-day trial, no credit card)
- Go to Organization Settings > API Keys
- Create a new key — it starts with
cl_live_
Two authentication methods
| Method | When to use | Example |
|---|---|---|
CL-API-Key header |
Claude Code, Cursor, VS Code, Windsurf, Cline | CL-API-Key: cl_live_... |
api_key query parameter |
Claude Desktop, Claude Web, clients without custom header support | ?api_key=cl_live_... |
One API key covers your entire organization. All tools are read-only.
Pricing
MCP access is included with every CompetLab subscription ($99/mo). Free trial includes full MCP access.
Troubleshooting
| Issue | Fix |
|---|---|
| Connection refused / timeout | Verify the URL is exactly https://mcp.competlab.com/mcp with no trailing slash |
api_key_missing error |
Ensure you're passing the key as CL-API-Key header (not Authorization: Bearer) |
api_key_invalid error |
Keys must start with cl_live_ and be exactly 40 characters |
| Transport not supported | Make sure your client supports Streamable HTTP (not just stdio) |
Links
- MCP Server Documentation
- REST API Reference
- TypeScript SDK (
npm install @competlab/sdk) - Privacy Policy
- Start Free Trial
Support
- Bug reports: GitHub Issues
- Email: support@competlab.com
- Documentation: competlab.com/developers
License
MIT (covers documentation and configs in this repo) — see LICENSE
The CompetLab MCP server and platform are commercial software. See competlab.com/terms-and-conditions.
Built by the CompetLab team. Competitive intelligence for the AI era.
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