Instagram MCP Server

An MCP server that gives AI agents access to Instagram Business account analytics and insights.

Tools

Tool	Description
get_account_info	Follower count, bio, media count
get_recent_posts	Recent posts with likes, comments, timestamps
get_post_insights	Deep metrics on a single post (reach, saves, shares)
get_audience_info	Follower demographics (cities, countries, age/gender)
get_account_reach	Reach and impressions over time
get_top_posts	Best performing posts sorted by engagement

Setup

cd instagram-mcp
python3 -m venv .venv
source .venv/bin/activate
pip install --upgrade pip
pip install "mcp[cli]" httpx

Create a .env file with your credentials:

INSTAGRAM_ACCESS_TOKEN=your_token
INSTAGRAM_ACCOUNT_ID=17841...

Getting your Instagram credentials

1. Go to Meta for Developers and create an app (type: Business)
2. Add the Instagram Graph API product to your app
3. In Graph API Explorer (developers.facebook.com/tools/explorer):
   • Select your app from the dropdown
   • Click Generate Access Token
   • Grant permissions: instagram_basic, instagram_manage_insights, pages_show_list, pages_read_engagement
4. Get your Instagram Business Account ID:
   • In the Graph API Explorer, query: me/accounts to get your Page ID
   • Then query: {page-id}?fields=instagram_business_account
   • The id field in the response is your INSTAGRAM_ACCOUNT_ID
5. The token from the Explorer is short-lived (1 hour). To get a long-lived token:
   • Exchange it at: oauth/access_token?grant_type=fb_exchange_token&client_id={app-id}&client_secret={app-secret}&fb_exchange_token={short-lived-token}
   • This gives you a 60-day token

Note: Your Instagram account must be a Business or Creator account linked to a Facebook Page.

Usage with Claude Code

claude mcp add instagram-mcp -e INSTAGRAM_ACCESS_TOKEN=your_token -e INSTAGRAM_ACCOUNT_ID=17841... -- python3 -m src.server

Then ask Claude things like:

• "What are my top performing posts this month?"
• "Show me my audience demographics"
• "Which posts got the most saves?"
• "What's my engagement rate trend?"

Content Strategist Agent

A standalone agent that analyzes your Instagram data and generates a weekly content plan with 7 post ideas, captions, and posting times.

Running the agent

source .venv/bin/activate
python -m agent.content_strategist

Requires AWS credentials configured (uses Anthropic Bedrock) and the same .env variables as the MCP server. The agent will:

1. Pull your account info, recent posts, top posts, and audience demographics
2. Identify patterns in what's performing well
3. Generate a 7-day content plan with specific captions, hashtags, and timing
4. Save the plan as an HTML file and open it in your browser