LeadAce
Outbound sales agent for Claude Code. MCP server handles prospect list building, dedup, quotas, and structured rejection feedback, while the plugin runs per-prospect research, email writing, Gmail sending, and reply tracking. Open source, self-hostable.
README
LeadAce
Autonomous lead generation plugin for Claude Code. Builds prospect lists, runs outbound outreach, and iterates on strategy — all hands-free.
Website: https://leadace.ai
Two ways to run it. Use the hosted service at app.leadace.ai (Free tier — 5 outreach/day, paid plans from $29/mo), or self-host the backend on your own Cloudflare + Supabase. The plugin is the same in either case — point it at the hosted MCP or your own.
For Users
Prerequisites
- Claude Code
- A LeadAce account at https://app.leadace.ai (Free tier — no card)
- A connected Gmail account — for sending email (granted when you sign in with Google, or via the "Connect Gmail" banner in the web app)
- Gmail MCP (claude.ai built-in) — for checking email replies
- claude-in-chrome MCP — for form submission and SNS DMs (forms can alternatively use any other browser-automation MCP you configure yourself, e.g. Playwright; SNS DMs require claude-in-chrome)
Installation
One line in your terminal:
claude plugin marketplace add aitit-inc/leadace && claude plugin install leadace@leadace
Or, from inside a running Claude Code session:
/plugin marketplace add aitit-inc/leadace
/plugin install leadace@leadace
To update later:
/plugin marketplace update
/plugin update leadace@leadace
Sign in to LeadAce
The first time the plugin calls a LeadAce tool, your browser opens for Google sign-in (the same Google account as the web app). The token is cached locally for subsequent runs. See plugin/README.md for details and troubleshooting.
Usage
Most commands take your project name as the first argument (chosen during /leadace onboarding); /leadace itself takes a free-form question or homepage URL.
| Command | Purpose |
|---|---|
| Setup | |
/leadace |
Entry point — onboarding, environment setup / re-check, strategy authoring, overview, and routing |
| Add prospects (pick one) | |
/build-list <name> |
Web search for new prospects |
/import-prospects <name> |
Load CSV / Excel / SQLite |
/match-prospects <name> |
Reuse prospects already in your tenant |
| Sales loop | |
/outbound <name> |
Send via email, contact forms, SNS DMs |
/check-responses <name> |
Collect Gmail + SNS replies → DB |
/evaluate <name> |
PDCA — analyse, auto-improve strategy, and surface tactical rejection signals (recontact queue, decision-maker referrals, targeting hints) |
| Reflection | |
/check-feedback <name> |
Surface PMF signals from rejection feedback (feature gaps, competitor presence) — ad-hoc product reflection |
| Automation | |
/daily-cycle <name> [count] |
One-shot bundle: check-responses → evaluate → outbound + build-list |
/setup-cron <name> |
Schedule /daily-cycle on the OS (LaunchAgent / Task / cron) |
| Maintenance | |
/delete-project <name> |
Permanently delete a project and all its data |
Projects, prospects, outreach logs, and strategy documents live in the cloud — there are no local files to manage. Review everything in the web app at https://app.leadace.ai.
Flow
flowchart TD
LA["/leadace<br/>onboard · setup · strategy"] --> P{add prospects}
P -- web search --> BL["/build-list"]
P -- CSV / Excel --> IP["/import-prospects"]
P -- reuse tenant --> MP["/match-prospects"]
BL --> OB["/outbound"]
IP --> OB
MP --> OB
OB --> CR["/check-responses"]
CR --> EV["/evaluate"]
EV -- next round --> P
CR -. PMF signals .-> CF["/check-feedback"]
CF -. revisit strategy .-> LA
DC["/daily-cycle<br/>check + outbound + build, one shot"]
SC["/setup-cron<br/>OS schedule"] --> DC
DC -. replaces manual loop .-> P
DEL["/delete-project"]
Solid arrows = the main loop. Dashed = optional / occasional / wrapper.
/evaluate also consumes the tactical slice of rejection feedback (recontact requests, decision-maker referrals, not_relevant industry clusters) recorded by /check-responses — no separate user step.
License
LeadAce is released under the LeadAce Open Source License — a modified Apache 2.0 with two additional conditions:
- No multi-tenant SaaS for third parties without a commercial license from SurpassOne Inc. Self-hosting for your own organization is fine.
- Frontend logo and copyright must be preserved in any deployment exposing the LeadAce console.
Hosted service (cloud)
- Free tier: 1 project, 500 prospects, 5 outreach actions per day (100 lifetime cap)
- Paid plans start at $29/month. Manage your subscription from the web app.
Self-host
See docs/self-host.md. The self-hosted edition runs on the unlimited tier — no Stripe, no caps. For commercial-license inquiries, contact leo.uno@surpassone.com.
For Developers
Repository layout
plugin/ # Claude Code plugin
├── .claude-plugin/plugin.json # Manifest
├── .mcp.json # MCP server config (uses LEADACE_MCP_URL)
├── skills/ # Slash commands (each directory has SKILL.md)
├── scripts/fetch_url.py # Local web fetch helper
└── references/ # Shared reference docs
backend/ # API + MCP servers (Cloudflare Workers, Hono, Drizzle)
frontend/ # Web app (SvelteKit, Cloudflare Pages)
docs/ # Project-wide docs (deploy runbook, self-host, architecture)
docker-compose.yml # Bare Postgres for non-Supabase local dev
- Plugin conventions and the schema-change workflow: CLAUDE.md
- Self-hosting and local dev: docs/self-host.md
Quick start (local dev)
One-time setup — copy the env templates:
cp backend/.dev.vars.example backend/.dev.vars
cp frontend/.env.example frontend/.env
Fill in the Supabase keys from supabase status — it prints them once the
local stack is running, so run make dev once first (it starts Supabase), then
paste the keys in.
For Google sign-in to your local stack, also create a Google OAuth client and
export SUPABASE_AUTH_EXTERNAL_GOOGLE_CLIENT_ID / _SECRET in your shell (via
.envrc) before the first make dev — it boots Supabase, which reads them
from the shell at start time. See
docs/self-host.md → Local development.
(These shell vars gate sign-in; the GOOGLE_CLIENT_ID / _SECRET in
backend/.dev.vars are separate — they power Gmail send.)
Then start the whole stack with one command — Supabase, migrations, the master
seed, the API/MCP Workers, and the frontend, all together. Ctrl-C tears the dev
servers down (Supabase stays up for a fast restart; make stop halts it):
make dev # or: ./scripts/dev.sh
| Service | URL |
|---|---|
| Frontend | http://localhost:5273 |
| API Worker | http://localhost:8787 |
| MCP Worker | http://localhost:8788 |
| Supabase Studio | http://localhost:54323 |
To run on different ports (e.g. one is taken by another dev server), copy
dev.ports.env.example to dev.ports.env and set the ports there — dev.sh
rewires every dependent URL (and Google sign-in keeps working). Defaults are
unchanged when the file is absent.
<details> <summary>Run the steps manually instead</summary>
npx supabase start # Auth + Postgres on ports 54321/54322
cd backend
npm install
npm run db:migrate
npx tsx scripts/seed-master-documents.ts
npm run dev:api # API → http://localhost:8787
npm run dev:mcp # MCP → http://localhost:8788 (separate terminal)
cd ../frontend
npm install
npm run dev # → http://localhost:5273
</details>
Pre-release checks:
cd backend && npm run typecheck
cd frontend && npm run check
Updating dependencies (lockfile gotcha)
npm install with node_modules already present can prune other-platform
optional deps (@emnapi/*, @img/sharp-*, esbuild binaries) from
package-lock.json (npm/cli#7961, npm
10.3+–11.x). CI then runs npm ci against that pruned lockfile and fails with
Missing: … from lock file. This bites both backend/ and frontend/, and is
what makes Dependabot's npm PRs go red.
When you change a package.json / package-lock.json (or repair a Dependabot
PR), regenerate the lockfile under the repo's pinned toolchain — not in
Docker:
nvm use # node 22 (repo .nvmrc) — matches CI
cd backend # or cd frontend
rm -rf node_modules # removing this first is what avoids the prune
npm install --no-audit --no-fund
Then commit the regenerated package-lock.json. Code-only changes don't need
this — CI consumes the committed lockfile as-is.
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