MCP-SEO

Open-source SEO analysis toolkit for AI agents.

MCP-SEO gives any LLM agent — or human — a complete suite of SEO auditing tools, accessible both as a CLI and as a Model Context Protocol (MCP) server. Point it at a URL and get structured, Markdown-formatted reports on meta tags, headings, links, images, performance, mobile-friendliness, structured data, and more.

Features

• 21 CLI commands covering on-page SEO, technical SEO, performance, accessibility, and content analysis
• 18 MCP tools exposing the same capabilities to any MCP-compatible client (Claude Desktop, Cursor, OpenCode, ...)
• Headless browser rendering via Playwright/Chromium for JavaScript-heavy pages
• Lighthouse-style scoring (0-100) with per-category breakdowns
• Multi-page site crawler with duplicate detection and robots.txt respect
• Structured output — every analyzer returns Pydantic models (JSON) and Markdown reports
• Configurable — all timeouts and thresholds overridable via MCP_SEO_* env vars
• pip-installable — pip install mcp-seo and you're ready to go

Installation

pip install mcp-seo

# Or with pipx for isolated CLI usage
pipx install mcp-seo

# Or directly from GitHub
pip install git+https://github.com/g-battaglia/mcp-seo.git

After installing, set up the headless browser (one-time):

mcp-seo setup

Quick Start

# Lighthouse-style audit with scoring
mcp-seo lighthouse https://example.com

# Full comprehensive report (all analyzers combined)
mcp-seo report https://example.com

# Individual analyzers
mcp-seo meta https://example.com           # Title, description, OG, Twitter, canonical
mcp-seo headings https://example.com       # Heading hierarchy (h1-h6)
mcp-seo links https://example.com          # Internal/external, nofollow, anchors
mcp-seo images https://example.com         # Alt text, lazy loading, dimensions, format
mcp-seo content https://example.com        # Word count, readability, keywords, n-grams
mcp-seo headers https://example.com        # Caching, security, compression, redirects
mcp-seo sitemap https://example.com        # XML sitemap discovery and validation
mcp-seo robots https://example.com         # robots.txt rules and directives
mcp-seo structured-data https://example.com # JSON-LD, Microdata, RDFa
mcp-seo performance https://example.com    # Core Web Vitals (TTFB, FCP, LCP)
mcp-seo mobile https://example.com         # Viewport, tap targets, font sizes
mcp-seo url-structure https://example.com   # URL length, depth, tracking params
mcp-seo accessibility https://example.com   # ARIA, landmarks, skip-nav, score

# Site crawler
mcp-seo crawl-site https://example.com     # Crawl site, find duplicates

# Page fetching
mcp-seo crawl https://example.com          # Rendered HTML (JS executed)
mcp-seo fetch https://example.com          # Raw HTTP response (JSON)

# Utilities
mcp-seo screenshot https://example.com
mcp-seo og-image -t "Title" -s "Subtitle" -o output.png

MCP Server

MCP-SEO includes a built-in Model Context Protocol server that exposes all SEO tools to any MCP-compatible AI client.

mcp-seo mcp

Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "mcp-seo": {
      "command": "mcp-seo",
      "args": ["mcp"]
    }
  }
}

OpenCode

Add to your opencode.json:

{
  "mcpServers": {
    "mcp-seo": {
      "command": "mcp-seo",
      "args": ["mcp"]
    }
  }
}

If you installed from source with uv instead of pip, use "command": "uv" with "args": ["run", "--directory", "/path/to/mcp-seo", "mcp-seo", "mcp"].

Available MCP Tools

Tool	Description
crawl	Render page with headless Chromium, return full HTML
fetch_page	Fetch raw HTTP response as JSON
analyze_meta_tags	Title, description, OG, Twitter, canonical, viewport
analyze_headings	Heading hierarchy (h1-h6), single H1, skip checks
analyze_links	Internal/external links, nofollow, anchor text
analyze_images	Alt text, lazy loading, dimensions, modern formats
analyze_content	Word count, readability, keywords, n-grams
analyze_headers	Caching, security, compression, redirect chain
analyze_sitemap	XML sitemap discovery and validation
analyze_robots	robots.txt rules, crawl-delay, sitemap directives
analyze_structured_data	JSON-LD, Microdata, RDFa extraction
analyze_performance	TTFB, FCP, LCP, DOM nodes, requests, resource sizes
analyze_mobile	Viewport, font sizes, tap targets, horizontal scroll
analyze_url_structure	URL length, depth, separators, tracking params
analyze_accessibility	ARIA landmarks, skip-nav, forms, images, score
lighthouse_audit	Lighthouse-style scoring (0-100) per category
full_seo_report	Comprehensive report combining all analyses
crawl_site	Multi-page crawler with cross-page analysis

For LLM Agents

MCP-SEO is designed to be used autonomously by AI agents. All tools produce structured Markdown output that is easy to parse, quote, and reason about.

See AGENTS.md for recommended workflows: quick audits, comprehensive audits, competitive analysis, and technical audits.

Claude Code Skill

MCP-SEO is available as a Claude Code skill:

npx @anthropic-ai/claude-code skills add g-battaglia/mcp-seo

This installs the mcp-seo skill, giving Claude Code direct access to all 18 SEO analysis tools with recommended audit workflows. The skill auto-triggers on SEO-related prompts and guides the agent to use the right tools for each analysis.

Development

git clone https://github.com/g-battaglia/mcp-seo.git
cd mcp-seo
uv sync --group dev
uv run mcp-seo setup
uv run mcp-seo --help

Tech Stack

Component	Library
CLI	click
MCP server	FastMCP (mcp SDK)
Browser	Playwright (headless Chromium)
HTTP client	httpx
HTML parsing	BeautifulSoup4 + lxml
Data models	Pydantic v2

License

GNU Affero General Public License v3.0