Meta Ads MCP Server

Meta Ads MCP Server

A comprehensive MCP server for managing and analyzing Meta Ads (Facebook/Instagram) with over 80 natural-language tools for AI agents like Claude Desktop.

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title: Meta Ads MCP Server emoji: 📣 colorFrom: blue colorTo: indigo sdk: docker pinned: false license: mit app_port: 7860 tags:

  • mcp
  • meta-ads
  • facebook-ads
  • marketing-api
  • llm-tools

Meta Ads MCP Server

A comprehensive Model Context Protocol (MCP) server for managing and analyzing Meta Ads (Facebook/Instagram). This server exposes over 80 natural-language tools to AI agents like Claude Desktop.

🚀 Quick Start

To connect your Claude Desktop to this deployed server:

  1. Open your Claude Desktop configuration file:
    • Mac: ~/Library/Application Support/Claude/claude_desktop_config.json
    • Windows: %APPDATA%\\Claude\\claude_desktop_config.json
  2. Add the following configuration (replace <username> with your HF username):
{
  "mcpServers": {
    "meta-ads": {
      "type": "sse",
      "url": "https://<username>-meta-ads-mcp.hf.space/sse"
    }
  }
}
  1. Restart Claude Desktop. You should now see the meta-ads-mcp tools available.

⚙️ Setup Guide (Hugging Face Spaces)

To deploy your own instance of this server:

  1. Create a Meta App:
    • Go to Meta for Developers
    • Create an App (Type: Business or Marketing)
    • Note the App ID and App Secret.
  2. Generate a Long-Lived System User Access Token:
    • Go to Business Settings -> System Users
    • Assign the user to your Ad Account and hit "Generate Token".
  3. Add the Hugging Face Repository Secrets (Settings -> Settings -> Repository Secrets):
    • META_ACCESS_TOKEN: The token you just generated.
    • META_APP_ID: Your App ID.
    • META_APP_SECRET: Your App Secret.
    • DEFAULT_AD_ACCOUNT: Format act_XXXXXXXXXXXXX.
    • META_BUSINESS_ID: (Optional) For catalog/dataset creation.

🔐 Required Permissions

Your Meta Access Token MUST have the following permissions granted:

  • ads_read (For reading campaigns/insights)
  • ads_management (For creating/editing ads)
  • business_management (For account lookups)
  • pages_read_engagement (For page validations)
  • pages_manage_ads (For creatives)
  • instagram_basic & instagram_content_publish (For IG creatives)
  • catalog_management (For product feeds)
  • read_insights (For analytics tools)

🛠️ Tool Reference

The server exposes an exhaustive list of tools divided into modules:

  • Campaigns: create_campaign, update_campaign, delete_campaign, duplicate_campaign...
  • Ad Sets & Targeting: create_adset, build_targeting_spec, search_targeting_interests...
  • Ads: create_ad, get_ad_preview, duplicate_ad...
  • Creatives: create_image_creative, create_video_creative, upload_image_from_file...
  • Audiences: create_lookalike_audience, create_website_audience, share_audience...
  • Insights: get_account_insights, get_campaign_insights, create_async_report...
  • Pixels: send_conversion_event, get_pixel_stats...
  • Catalogs: create_product_feed, list_products...

Note: For a full list of tools, request Claude to "List all available Meta Ads tools".


💡 Example Prompts

Try these prompts in Claude Desktop once connected:

  1. "Create a Traffic campaign targeting 25-45 year olds in India interested in technology, with a ₹5,000/day budget."
  2. "Show me the performance of all active campaigns in the last 30 days, broken down by age and gender."
  3. "Pause all ad sets spending more than $100/day with a CTR below 0.5%."
  4. "Create a 3% lookalike audience of my website visitors from the last 60 days, targeting the US and UK."
  5. "Upload this product image and create a carousel ad with 5 cards linking to different product pages."
  6. "Run an async report of all campaign performance for Q1 2025, broken down by placement and device."
  7. "Send a server-side purchase conversion event for order ID 9821 worth $149.99."
  8. "Build a targeting spec for men 30-55 in California interested in golf, luxury cars, and travel."
  9. "Show me which of my creatives have the highest video completion rate this month."
  10. "Duplicate my best-performing campaign from last quarter with a 20% higher budget."

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