Personal Brand MCP

Positioning, bios, content pillars, platform strategy — the frameworks for building an audience that buys, not just watches.

Disclaimer. Structured positioning frameworks from documented practice. Growth varies with consistency, proof quality, and niche.

Why This Exists

Every creator's AI assistant gets asked the same four questions: who is my content for, what should my bio say, what should I post, and which platform matters. Most agents answer with vibes. This MCP answers with frameworks and audits — and it refuses to let positioning outrun proof.

The house rule: positioning without receipts is a costume.

7 Tools

Tool	What it returns
get_positioning_framework	The niche statement formula (WHO x OUTCOME x HOW x RECEIPT), 4 checks, proof inventory, moat check
audit_bio	PASS/NEEDS WORK per platform: char limits, hype titles, title-first openers, missing outcome
get_bio_rules	Bio architecture per platform (tiktok, instagram, linkedin, x, youtube)
get_content_pillars	The 4-pillar system: receipts ~30%, method ~40%, story ~20%, conversion ~10%
get_platform_strategy	Each platform's strategic role, conversion path, cadence floor, watch-out
interpret_growth_signal	What your growth pattern means (high views/flat followers, high DMs/low sales...) and the fix
get_full_pack	Everything in one payload

Install

npx personal-brand-mcp        # once published to npm
# or from source:
git clone https://github.com/closermethod/personal-brand-mcp && cd personal-brand-mcp && npm i && npm run build && node dist/main.js

Claude Desktop config:

{ "mcpServers": { "personal-brand": { "command": "npx", "args": ["personal-brand-mcp"] } } }

The Family

Get positioned (this one) → get seen (content-hooks-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub

Built By

Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.

License: MIT