SMB Sales Intelligence MCP Server

Battle-tested B2B sales playbook frameworks for AI agents.

Built from 10+ years of B2B enterprise sales experience across ad-tech, SaaS, media, and global hiring — including a five-year stretch overshooting quota every year at a publicly-listed ad-tech company.

By Elisabeth Hitz.

Disclaimer. Structured general-best-practice sales frameworks. Not a substitute for tailored sales coaching, legal advice, or domain-specific consulting. Use as a starting layer, not a final source.

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The Problem

AI agents fail at sales because they:

• Pitch before qualifying — talking about features to people who aren't even buyers
• Fold on objections with "I understand your concern" (a surrender, not a response)
• Follow up with "just checking in" — a near-zero reply rate everyone recognizes
• Treat EMEA like one market — burning trust in 5+ different cultures
• Present one price instead of giving the 3-option menu that converts

The result: burned leads, dead sequences, and revenue left on the table.

The Solution

10 callable tools that give your AI agent decades of real enterprise sales experience — not theory from a blog post. Word-for-word scripts, country-specific playbooks, and psychology-backed objection handlers from deals worth $50K–$500K.

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🔧 10 Tools

Tool	What it does
get_discovery_script	5 tones × qualification frameworks. Doubles close rates by qualifying before pitching.
get_objection_response	10 most common B2B objections (price, timing, authority, ghosting…) with reframes that advance the conversation.
get_followup_sequence	4 sequences (post-proposal, post-call, cold, revival). Day 5 message reopens 30–40% of dead conversations.
get_closing_script	7 closing styles — assumptive, timeline, scarcity, retainer, choice, next-step. AI picks based on context.
get_pricing_framework	The 3-option menu that prevents anchoring and increases average deal size.
get_emea_intelligence	UK / Ireland / Spain / Germany / France / Netherlands / Nordics. Each market is different — the AI gets the playbook.
get_cold_email_template	Pattern-interrupt, observation, mutual-connection, case-study, breakup. Under 100 words each.
get_call_script	Discovery and cold-call frameworks with timing breakdowns.
get_buying_signals	The 9 signals that mean "stop pitching, start closing."
get_full_playbook	Complete dump for fine-tuning your agent or loading as system context.

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💰 Pricing (Pay-Per-Event)

Pay only for what your AI agent actually calls. No subscriptions, no tier gating.

Event	Price
Tool call	$0.05
EMEA market brief	$0.10
Full playbook dump	$0.50

First 10 calls free — try it on Claude Desktop, Cursor, Cline, or any MCP-compatible client.

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🚀 Quick Start

Use via Apify (no setup)

Click "Run" on this Apify page. Pass tool as input. Done.

Use locally with Claude Desktop, Cursor, or any MCP client

git clone https://github.com/elibierhitz/smb-sales-mcp
cd smb-sales-mcp
npm install
npm run build

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on Mac):

{
  "mcpServers": {
    "smb-sales": {
      "command": "node",
      "args": ["/path/to/smb-sales-mcp/dist/main.js"]
    }
  }
}

Restart Claude Desktop. Test it:

"Use smb-sales to handle this objection: the prospect said our price is too high"

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🎯 Real Example Calls

Objection in the wild:

Prospect: "Your price is too high"
→ get_objection_response({ objection_type: "too_expensive" })
→ "Fair point — let me ask: is it the total investment that feels off, 
   or the value relative to what you're getting? Because I can usually 
   solve one of those."

Reviving a dead deal:

Prospect went silent 5 days after proposal
→ get_followup_sequence({ sequence_type: "post_proposal" })
→ Day 5 message: "Had a thought for your [product]: [specific idea]. 
   Want me to build that into Option B?"
   (Reopens 30–40% of dead conversations.)

Selling into Germany:

First touch with German prospect
→ get_emea_intelligence({ country: "germany" })
→ "Most process-oriented market in EMEA. Lead with data and detailed 
   proposals. Use formal address (Herr/Frau Last Name). Expect 6–12 week 
   cycles for SMB. GDPR compliance non-negotiable. Don't be casual."

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Who This Is For

• AI SDR platforms (11x, Artisan, Landbase, Alta) needing real training data
• Outbound automation tools that want better conversion rates than "just checking in"
• CRM AI assistants making intelligent recommendations on live deals
• Sales coaching bots requiring proven script frameworks
• Lead qualification agents that need structured discovery flows
• Founders building sales AI who want expert data without hiring a sales consultant

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Why This Is Different

Most sales content online is theory. This is from the trenches.

Five consecutive years of overshooting quota at a publicly-listed ad-tech company is the kind of repetition that produces working sales frameworks. The scripts here aren't blog-post best practice — they're structured around real B2B enterprise selling experience layered onto general best-practice methodology (BANT, MEDDIC, SPIN, Sandler).

Your AI agent gets that structured layer as API calls.

Disclaimer: This MCP returns structured general-best-practice frameworks. Not a substitute for tailored sales coaching, legal advice, or domain-specific consulting. None of the outputs reproduce any former employer's proprietary methodology.

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🌍 EMEA Module — Why It Matters

Most AI SDR tools assume EMEA is one market. It isn't.

Country	What works	What kills deals	Cycle
🇬🇧 UK	Data, specificity, dry humor	Superlatives, aggressive follow-up	2–4 wks SMB
🇮🇪 Ireland	Warm intros, Dublin tech context	Treating it like London	Faster w/ referrals
🇪🇸 Spain	Trust over time, Spanish for SMBs	Rushing, August launches	4–8 wks SMB
🇩🇪 Germany	Documentation, formal address, GDPR	Casual tone, vague claims	6–12 wks SMB
🇫🇷 France	French language, intellectual rigor	Generic mass messaging	4–8 wks SMB
🇳🇱 Netherlands	Direct, transparent, fast	Overpromising, fluff	Among fastest in EMEA
🇸🇪 Nordics	Consensus, sustainability framing	Hard sells, after-hours emails	3–6 wks SMB

Built from 5+ years of EMEA B2B enterprise sales experience.

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👤 About the Author

Elisabeth Hitz — Swiss-American B2B sales executive based in Barcelona.

• 10+ years of B2B enterprise sales experience across ad-tech, SaaS, media, and global hiring
• Five consecutive years overshooting quota at a publicly-listed ad-tech company
• 5+ years EMEA B2B enterprise sales (UK, Germany, Spain, France, Ireland, Netherlands)
• Closed mid-five to mid-six-figure deals across multiple industries
• Now building closermethod.com and sales tools for the AI agent ecosystem

LinkedIn: linkedin.com/in/elisabethhitz

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📦 Integration

Works with any MCP-compatible client:

• Claude Desktop
• Cursor
• Cline
• Windsurf
• Custom MCP implementations

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🤝 For AI SDR Platforms

If you're building 11x/Artisan/Alta-style products and want extended access for fine-tuning your agent, DM me on LinkedIn. Happy to discuss white-label deals.

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License

MIT. Use it, modify it, ship it.