@unilytics/mcp-server

Marketing analytics tools for Claude Desktop and Claude Code via MCP.

21 tools covering SEO, keyword research, backlinks, competitors, content audits, page speed, your own Google Search Console data, and more.

Quick Start

1. Get your API key at app.unilytics.ai/settings/api-keys

2. Add to your Claude Desktop config:

Mac: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "unilytics": {
      "command": "npx",
      "args": ["-y", "@unilytics/mcp-server"],
      "env": {
        "UNILYTICS_API_KEY": "ulk_live_your_key_here"
      }
    }
  }
}

3. Restart Claude Desktop

4. Set tool loading to "Tools already loaded" in Claude Desktop settings (click the ⚙️ icon → Tool access → select "Tools already loaded"). Without this, Claude may not load Unilytics tools and fall back to web search.

5. Ask Claude: "Run a page speed audit on my website"

Available Tools

Tool	Description
seo_domain_overview	Domain SEO metrics — traffic, keywords, visibility
keyword_research	Search volume, CPC, competition, difficulty
keyword_rankings	All keywords a domain ranks for
backlink_analysis	Backlink profile, domain authority, spam score
competitor_analysis	Organic search competitors and overlap
page_speed_audit	Core Web Vitals and performance score
technical_seo_audit	Technical SEO issues and schema markup
serp_results	Current Google search results for a keyword
on_page_audit	On-page SEO analysis via DataForSEO
content_analysis	Content quality, readability, keyword density
faq_search	FAQ and search questions for a keyword
google_trends	Google Trends data and correlations
google_news	Real-time Google News results
domain_history	Historical traffic and keyword trends
social_media_metrics	Social media presence analysis
geo_dashboard	Geographic performance dashboard
list_skills	Discover built-in marketing workflow recipes
get_skill	Load a step-by-step workflow guide
list_projects	List your Unilytics projects
list_connections	See connected data sources for a project
search_console_data	Query your Google Search Console data

Authentication

Get your API key from Settings → API Keys.

Pass it via:

• UNILYTICS_API_KEY environment variable (recommended)
• --api-key=ulk_live_xxx CLI argument

How It Works

This package is a thin stdio-to-HTTP bridge. Claude Desktop communicates with it via stdin/stdout, and it forwards requests to the Unilytics MCP server on AWS. All tool execution happens server-side.

Links

• Unilytics — Marketing analytics platform
• MCP Protocol — Model Context Protocol