yandex-mcp

yandex-mcp

Enables AI assistants to work with Yandex Webmaster, Direct, and Metrika data through natural language, including managing sites, sitemaps, recrawls, ad campaigns with write-safety guards, and pulling traffic, conversion, and ad statistics.

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README

yandex-mcp

An MCP server that exposes the Yandex Webmaster, Yandex Direct and Yandex Metrika APIs as tools for AI assistants (Claude Desktop, Claude Code, Cursor, etc.).

It lets an assistant work with your Yandex SEO, advertising and analytics data in natural language — inspect search queries, manage indexing and sitemaps, request recrawls, run diagnostics, manage Direct campaigns with write-safety guards, and pull traffic/conversion/ad statistics — without you logging into the Yandex web UI.

  • 125 tools total: 52 for Webmaster, 46 for Direct, 25 for Metrika, 2 for project management.
  • 6 MCP prompts — ready-made workflows (campaign audit, weekly report, campaign launch, budget scaling, SEO audit, learning check) built on the autostrategies playbook, which is also exposed as the yandex://playbook MCP resource.
  • Single server, multi-project: several Yandex accounts/tokens in one stdio process.
  • TypeScript / Node ≥ 22, built on @modelcontextprotocol/sdk and zod.

How it works

src/index.ts boots one McpServer and registers every tool group from src/webmaster/ and src/direct/. All requests go through src/client.ts, a per-project HTTP client that:

  • attaches the Authorization: OAuth <token> header (Bearer for Direct),
  • routes Webmaster calls to api.webmaster.yandex.net and Direct calls to api.direct.yandex.com/json/v5 (or the Direct Sandbox when direct.sandbox is enabled),
  • resolves and caches the Webmaster user_id and injects host_id into paths,
  • retries on network errors / 429 with exponential backoff and handles 204 No Content,
  • surfaces Direct in-body {"error": {...}} responses and tracks the Units quota header.

Prerequisites

  • Node.js ≥ 22.
  • A Yandex OAuth token with access to the Webmaster and/or Metrika APIs.

Getting an OAuth token

  1. Register an application in the Yandex OAuth console and grant it the Webmaster (webmaster:hostinfo, webmaster:verify) and/or Metrika (metrika:read / metrika:write) scopes.
  2. Obtain a token for your account via the OAuth flow.

Notes:

  • Direct requires its own application scope and an approved access request (заявка) submitted from the Direct account after registering the app — existing Webmaster/Metrika tokens will not work for Direct without re-issuing. Until access is approved, use the Direct Sandbox (direct.sandbox: true in the project config).
  • Webmaster OAuth tokens expire after 6 months and must be re-issued.

Setup

npm install
cp .env.example .env      # then put your token in .env
npm run build

.env:

YANDEX_OAUTH_TOKEN=your_oauth_token_here

Run

npm start          # runs dist/index.js (requires build)
npm run dev        # tsx watch mode against src/index.ts

The server speaks MCP over stdio, so it's normally launched by an MCP client rather than by hand.

Multi-project configuration

The server can serve several projects, each with its own Yandex login/token. Copy projects.example.json to projects.json (gitignored) and fill it in, or point YANDEX_PROJECTS_CONFIG at another path. If no config file exists but YANDEX_OAUTH_TOKEN is set, a single project default is used.

Switch the active project with yandex_set_active_project, inspect with yandex_projects_list, or pass project to any Direct or Metrika tool. Metrika tools also honor the project's default_counter.

Per-project Direct settings: sandbox (route to the Direct Sandbox), client_login (agency accounts), and limits — maximum allowed budget/bid change in percent, enforced by the write tools.

Connecting to an MCP client

The token is read from the YANDEX_OAUTH_TOKEN environment variable.

Claude Desktop / Cursor

Add to the MCP servers config (claude_desktop_config.json or equivalent):

{
  "mcpServers": {
    "yandex": {
      "command": "node",
      "args": ["/absolute/path/to/yandex/dist/index.js"],
      "env": {
        "YANDEX_OAUTH_TOKEN": "your_oauth_token_here"
      }
    }
  }
}

Claude Code

claude mcp add yandex --env YANDEX_OAUTH_TOKEN=your_token -- node /absolute/path/to/yandex/dist/index.js

Tools

Webmaster (52)

Group Tools
User user_get
Hosts hosts_list, hosts_get, hosts_add, hosts_delete
Verification verification_start, verification_status, verification_owners
Summary summary_get, summary_sqi_history
Search queries search_queries_popular, search_queries_all_history, search_queries_history, query_analytics
Indexing indexing_history, indexing_samples, indexing_archive_create, indexing_archive_status
URLs in search search_urls_in_search_history, search_urls_in_search_samples, search_urls_events_history, search_urls_events_samples
Important URLs important_urls_list, important_urls_history
Sitemaps sitemaps_list, sitemaps_get, sitemaps_user_list, sitemaps_user_get, sitemaps_add, sitemaps_delete
Recrawl recrawl_submit, recrawl_status, recrawl_list, recrawl_quota, recrawl_sitemap_quota, recrawl_sitemap_submit
Diagnostics diagnostics_get
Links links_external_samples, links_external_history, links_internal_samples, links_internal_history
Pro export pro_regions, pro_limits, pro_dates, pro_export_start, pro_export_status
Feeds feeds_add, feeds_add_status, feeds_batch_add, feeds_list, feeds_batch_delete, feeds_change_regions

All names are prefixed yandex_webmaster_.

Direct (43)

Group Tools
Read campaigns_get, adgroups_get, ads_get, keywords_get, bids_get, bidmodifiers_get, sitelinks_get, adextensions_get, adimages_get, retargetinglists_get, audiencetargets_get, feeds_get, creatives_get, smartadtargets_get, dynamictextadtargets_get, negativekeywordsharedsets_get, vcards_get, leads_get, turbopages_get, businesses_get, agencyclients_get, advideos_get, dictionaries_get (24h cache), clients_get, changes_check, units
Write (guarded) campaigns_manage, adgroups_manage, ads_manage, keywords_manage, bids_set, bidmodifiers_manage, sitelinks_manage, adextensions_manage, adimages_manage, retargetinglists_manage, audiencetargets_manage, feeds_manage, smartadtargets_manage, dynamictextadtargets_manage, negativekeywordsharedsets_manage, vcards_manage, advideos_manage, clients_manage
Research keywords_research
Reports report

All names are prefixed yandex_direct_. Write tools preview a diff unless confirm: true, and enforce per-project budget/bid change limits (override with force: true). Set direct.sandbox: true in the project to route calls to the Direct Sandbox. Write results include a per-item summary — Direct reports partial failures inside a successful HTTP response, so check partial_failure.

Project management (2)

yandex_projects_list, yandex_set_active_project — see Multi-project configuration.

Metrika (22)

Group Tools
Management counters_list, counter_get, goals_list, segments_list, filters_list
Goals (guarded write) goal_add, goal_update, goal_delete
Offline conversions offline_conversions_upload (guarded), offline_conversions_uploadings
Expenses import expenses_upload (guarded; non-Yandex ad costs), expenses_uploadings
CRM import crm_orders_upload (guarded; orders/revenue via CDP), calls_upload (guarded), calls_uploadings
Logs API (raw data) logs_evaluate, logs_request_create, logs_requests, logs_download (truncated TSV), logs_clean
Reporting (Stat) stat_data, stat_bytime, stat_drilldown, stat_comparison, stat_comparison_drilldown

All names are prefixed yandex_metrika_. The stat tools accept direct_client_logins for advertising reports (ym:ad: metrics — Direct costs joined with on-site behavior) and extra_params for any other query parameter.

The reporting tools mirror the Metrika Reporting API. Metrics and dimensions use the ym:s: (visits) / ym:pv: (pageviews) namespaces — e.g. metrics: "ym:s:visits,ym:s:users,ym:s:bounceRate", dimensions: "ym:s:date,ym:s:lastTrafficSource". Dates accept YYYY-MM-DD or relative keywords (today, yesterday, 7daysAgo). Counter-scoped tools default to the project's default_counter when counter_id/ids is omitted.

Project layout

src/
  index.ts            # entry point: boots the MCP server, registers all tools
  client.ts           # per-project HTTP client (auth schemes, base URLs, retries, Direct transport)
  projects.ts         # project registry: per-project tokens, Direct config, limits
  server-tools.ts     # project management tools (list / set active)
  webmaster/          # 14 modules, 51 Webmaster tools
  metrika/            # management + Reporting API — 10 Metrika tools
  direct/             # read, guarded write, reports — 14 Direct tools

Scripts

Command Description
npm run build Compile TypeScript to dist/
npm run dev Run from source with tsx watch
npm test Run the unit test suite (tsx --test)
npm start Run the built server
npm run clean Remove dist/

License

MIT © Minas Sarkisyan

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